you've filled out the inquiry form on Swell’s website! This helps me get a sense of your project and see if we're a good fit.

At Swell, I focus on quality and detail in every project. I’m selective about the projects I take on to ensure this. It's not just about design; it's about understanding your business, goals, challenges, aesthetic, and design expectations. All these factors are key in the inquiry process.

Your project sounds great, and I'd love to learn more. We'll kick things off with a Zoom consult to dive into your needs, goals, and design expectations. It’s a chance for us to get to know each other and see if we're a good fit. I’ll also explain how Swell works, our procedures, and what to expect from me.

If we decide to move forward, I'll send over a proposal and contract. All meet and greets are free!

If you decide to move forward after reviewing the proposal and contract, the onboarding process begins! This includes completing the deposit, signing the contract, and booking your strategy session.
In the strategy session, we'll dive deep into your business. We'll cover your objectives, pain points, goals, target audience, competitors, project deliverables, and more. This session helps us get a comprehensive understanding of your project and answer any remaining questions. The initial consultation was just the start—now we get into the details!

At Swell, the creative process is unique to each client and goes beyond aesthetics. I consider your entire creative brief every step of the way. Each brand is made from scratch to fit your business goals, audience, and aesthetics.

Even for Squarespace website builds, I use extensive custom coding. Every brand and website starts with a mood board, setting the tone with typography, colors, and more specific elements like logos and packaging. This ensures we agree on the design direction before diving into concepts.

Once the mood board is approved, I begin the design process, which involves deep thinking, time, and patience. I'll provide one curated design solution that fits your goals and aesthetics, ensuring your brand gets the right results.

I will send you a pdf presentation for the concept or website build, typically with some iterations. For brands, each presentation typically includes – wordmark logo, submark logo, typography, color palette, patterns/textures/graphics, photography (if applicable), and finally, how the concept showcases on digital platforms. For Squarespace websites we'll showcase the landing page, one secondary page, and mobile. I'll also dive into the design decisions that were made, how I approached the project and how I came to the final result. This allows you to understand how every detail objectively fulfills the goals we set. Remember, the brand is about your business and your audience, not you personally. This is hard to separate sometimes but when you trust the process and put your clients first…incredible, successful things come of it.

From the concept presented, we’ll refine where needed. Typically for most clients, there isn’t much to refine here, and we go straight into development or off boarding.

For websites, after you have approved the concept, this is the point that development begins, along with iterations. Depending on whether your website is being built from scratch or is an audit, we'll complete the architecture setup, back end details, SEO in regards to alt tags, appropriate headings, brief content overlook, keywords, descriptions will be put into place…just to name a few.

Once you approve the final design, we'll start to wrap up the project. The brand package will include - strategy, wordmark logo, submark logo, fonts, color palette, patterns/textures/graphics, and photography (if applicable). You will also receive a brand style guide which is a handy reference to keep you on point going forward.

Websites will have their final testing complete, domains will be connected and your website will go live.

I'll give you a couple of weeks time to let you live with your new brand/website. I'll follow up and make sure everything is going well, and if there is anything else I can do for you. Keep in mind we provide brand management (freelance) services, so any design needs you may have along the way, I have your back.