Simply, a brand sets you apart. Apart from other competitors, other audiences, other products, other messaging. ⁠

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👉🏼 It provides a memorable experience to your clientele to help form a bond and build a loyal customer base⁠

👉🏼 It sets you a part from your competitors, indirect and direct⁠

👉🏼 It allows this deep connection to your audience that aids them in identifying you, buying your product over another, favouring you over another, etc⁠

👉🏼 Makes you feel more confident in having a reputation in your industry, especially if you're just starting out⁠

👉🏼 It will lead you to new directions, goals, ventures, higher price points⁠

👉🏼 It gives you something to be proud of. Something that is the visual and verbal representation of your skills and passion⁠

👉🏼 It's voicing the promise you're making to your clientele and the problems you're solving for them⁠

👉🏼 Gives your employees' passion, inspiration, and motivation⁠

👉🏼 It's targeting and speaking directly to the audience you want and/or need⁠

👉🏼 It makes a strong bond with your marketing and advertising efforts⁠

👉🏼 It's solving your internal business problems; what to design, how to market, what your message is, how to get more sales, how to book more clients, etc⁠

👉🏼 It's telling your story to your audience in a split second. It's the voice in the room when you can't be.⁠

👉🏼 It's creating this deep connection to your audience, allowing them to be a lifelong follower/buyer⁠

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How has branding impacted you?⁠